Schweitzer has spoken about journalism and the news industry at several conferences including SXSW, ONA, the Seattle Interactive Conference, the Twitter Global Sales Conference, Internet Week New York, Folio MediaNext, min's Media Mashup and more. She also writes and is interviewed on these topics frequently.
The days of waiting for the newspaper thud outside the front door are over, and it’s no longer up to the editors of the New York Times to decide the lead story of the day. The process of getting news involves more choice than ever. We have access to unlimited options and sources to fill what seems like ever more limited time. This paradox of choice can be incredibly overwhelming if it’s not streamlined or ritualized in some way — hence why we form news reading habits.
I think we’re seeing the most incredible and exciting time in journalistic history. All of these new tools—from Twitter and Vine to YouTube and Google Glass—just enhance our storytelling abilities. I have always been driven by the idea of bringing quality content to as many people as possible, something my job at TIME is completely tied to. I think digital and social media are the greatest things to happen to the spreading of new and great ideas.
The internet is supposed to be a place where everyone can be themselves and find like-minded people. But what we're seeing right now is a faux intimacy. We think we know people so much better because of the internet, and the information it puts at our fingertips, but we really know them less. We know only what they put out there about themselves.
Social media has given us a new lens into the lives of the people we get our news from, which allows the individual to stand alone. The emotional connection we build with human beings will always be stronger than one with any network or brand logo.
My best ideas are influenced by personal experiences that come from both my work and personal lives. In the age of social media, there's such a blur between work and personal, and I think companies really benefit from knowing who their employees are as people, not just as workers.