Callie Schweitzer is the founder of CSCH, a creative strategy and consulting firm that helps businesses and individuals increase reach, relevance and revenue by building and executing content strategies. She is a growth-oriented, highly creative, and strategic media and technology leader and adviser who works with well-known companies and executives. She most recently served as the Chief Content Officer of Thrive Global, Arianna Huffington’s health and well-being company. She joined the company as managing editor before it launched and was promoted to Chief Content Officer. She is also an award-winning journalist whose work has appeared in The New York Times, TIME, The Huffington Post and PEOPLE. She was named to AdWeek's list of Future Publishers in 2015 and to Forbes’ 30 Under 30 in Media in December 2012 and 2013. TIME named named her Twitter feed one of the world’s best in 2013. Business Insider named her one of the 30 Most Important Women in Tech Under 30 in 2013. She is a member of the Poynter National Advisory Board.
Prior to her role at Thrive, she was the Editorial Director of Audience Strategy for Time Inc., working across the company on revenue and audience growth initiatives, and the Editorial Director and founder of Motto, TIME's millennial women platform. She was previously at TIME overseeing traffic, audience engagement, social media, newsletters, new product initiatives and content partnerships. She was promoted to Editorial Director of Audience Strategy for TIME and Time Inc. in October 2014.
Before joining TIME in September 2013, she was the Director of Marketing and Communications at Vox Media, overseeing the branding, marketing, and audience growth for sports site SB Nation, tech/culture site The Verge, and gaming site Polygon. Prior to that, she was the Deputy Publisher of Talking Points Memo, overseeing the business, publishing and tech side of the company. She joined Talking Points Memo as the assistant to the publisher in June 2011 and was promoted to Deputy Publisher in January 2012. She was also responsible for project and digital product management of mobile, tablet, video and content partnerships, and increasing and maintaining audience growth.
She has a BA in journalism from the University of Southern California’s Annenberg School for Communication and Journalism where she graduated #1 in her class. She graduated Summa Cum Laude and Phi Beta Kappa in May 2011. Before joining TPM, Schweitzer managed a staff of 200 volunteers as the Editor-in-Chief of Neon Tommy, Annenberg’s 24/7 online news site, which is the number one most trafficked online-only university publication in America. She also served as a staff writer and the senior news editor.
She held internships at The New York Times and at PEOPLE.