Callie Schweitzer is the founder of The Callie Co., a creative strategy and consulting firm that works with well-known brands and top executives at FORTUNE 500 companies to increase reach, relevance and revenue. She is a highly creative and strategic media and technology leader, speaker and advisor who has received wide industry recognition for her impact including being named twice to Forbes’ 30 Under 30 list, referred to as “the future of media” on Business Insider’s 30 Most Important Women in Tech Under 30, AdWeek’s list of Future Publishers, Inc.’s 30 Under 30, and one of TIME’s 140 Best Twitter Feeds in the World. PureWow named her to its PureWow 100 celebrating the next 100 women emerging in culture calling her "the 20-something who’s already a media mogul." In 2019, she was selected for the prestigious 92Y WomeninPower fellowship.
She was most recently the Chief Content Officer at Thrive Global, Arianna Huffington’s health and well-being company, overseeing editorial and corporate content and advertising sales. She was the executive producer of The Thrive Global Podcast. She has held senior leadership positions working across editorial, audience, marketing and revenue at Time Inc. and TIME, Vox Media and Talking Points Memo. At TIME, she founded and launched a women's focused brand called Motto. She is also an award-winning journalist whose work has appeared in The New York Times, TIME, The Huffington Post and PEOPLE. She is on the advisory board of the USC Annenberg Center on Communication Leadership & Policy, The Poynter Institute, GenHERation and Womaze, and on the mentor board of Shiffon Co. and the Startup Girl Foundation.
Prior to her role at Thrive, she was the Editorial Director of Audience Strategy for Time Inc., working across the company on revenue and audience growth initiatives, and the Editorial Director and founder of Motto, TIME's millennial women platform. She was previously at TIME overseeing traffic, audience engagement, social media, newsletters, new product initiatives and content partnerships. She was promoted to Editorial Director of Audience Strategy for TIME and Time Inc. in October 2014.
Before joining TIME in September 2013, she was the Director of Marketing and Communications at Vox Media, overseeing the branding, marketing, and audience growth for sports site SB Nation, tech/culture site The Verge, and gaming site Polygon. Prior to that, she was the Deputy Publisher of Talking Points Memo, overseeing the business, publishing and tech side of the company. She joined Talking Points Memo as the assistant to the publisher in June 2011 and was promoted to Deputy Publisher in January 2012. She was also responsible for project and digital product management of mobile, tablet, video and content partnerships, and increasing and maintaining audience growth.
She has a BA in journalism from the University of Southern California’s Annenberg School for Communication and Journalism where she graduated #1 in her class. She graduated Summa Cum Laude and Phi Beta Kappa in May 2011. Before joining TPM, Schweitzer managed a staff of 200 volunteers as the Editor-in-Chief of Neon Tommy, Annenberg’s 24/7 online news site, which was the number one most trafficked online-only university publication in America during her editorship. She also served as a staff writer and the senior news editor.
She held internships at The New York Times and at PEOPLE.